Our data standards

Sample listings are labelled, everywhere

RightForMe is building its Melbourne coverage. While we do that, the profiles on this site are sample businesses: fictional salons, barbers, clinics and studios created so that the matching engine can be built and judged on realistic data.

Because inventing businesses could easily mislead people, we hold ourselves to five rules:

• Every sample profile carries a visible Sample profile marker on search results, landing pages and the profile itself.
• Ratings on sample profiles are illustrative. They are never described as verified customer reviews, and they are excluded from structured data.
• No phone number, website or booking link on a sample profile resolves anywhere. Contact buttons open an explanation instead of dialling a number that goes nowhere.
• Phone numbers shown use a range reserved in Australia for use in drama, which cannot be allocated to a real subscriber.
• Addresses use real streets in real suburbs so that distances and maps behave truthfully. Street numbers are invented.

We do not ask search engines to index fictional businesses

Publishing invented businesses into search results would mislead people looking for a real appointment, and it is exactly the kind of low-value content that search engines and AI crawlers are right to distrust.

So while a listing is a sample, its page is served with a noindex, follow directive, is kept out of our sitemap, and emits no LocalBusiness structured data. The page is still fully crawlable and its links are still followed — we are hiding nothing, we are simply not asking anyone to treat a fictional business as a real one.

Our own pages — this one, the homepage, how matching works, and our guidance for each service — are fully indexable, because they are genuine content written by us.

The moment a listing carries verified information, that same page becomes indexable, enters the sitemap and emits complete structured data. Nothing about that switch is manual.

Where verified information comes from

Once coverage is real, information about a business reaches us in one of three ways:

1. From the business itself. Claiming a profile is free. An owner sets their own services, prices, specialties, hours and booking links. This is always the most accurate source and it takes precedence.
2. From public information the business publishes. Their own website, price list and opening hours.
3. From our own checks. Where something is ambiguous, we confirm it before publishing rather than guessing.

Every profile shows when its information was last checked. If a price is stale, that date tells you how much to trust it.

Claims we will not make

Some attributes are matters of fact about how a business operates, and we will not assert them unless the business has confirmed them. Step-free access, accessible bathrooms and LGBTQ+ friendliness are the clearest examples. Getting these wrong has real consequences for the person who relied on them, so an unconfirmed attribute is simply absent rather than guessed at.

Similarly, we do not invent history. RightForMe does not publish awards it has not received, customer counts it cannot evidence, or testimonials it did not collect.

Ranking cannot be bought

There is no paid placement on RightForMe, no promoted results, and no advertising mixed into rankings. Claiming a profile is free and does not move a business up the page — it only makes the data we match against more accurate, which tends to put a business in front of people it actually suits.

How matching works sets out the model in full.

Corrections

If something on this site is wrong — a price, a specialty, an access detail — we want to know. Owners can correct it directly by claiming their profile, and anyone else can contact us. We would rather remove a detail than leave an inaccurate one up.